The diagetic sound of the wind charm and the dog barking builds tension as the trepedation of something going wrong. The use of the television tells the audience about the background to the film, this is a useful tool as it provides a background to the film without breaking the realism of it (aka with a non diagetic voice over) while showing the television makes it seem like it could exist, this effect is used in several trailers such as 'I Am Legend' and other disaster movies.
The use of music troughout t trailer makes the audience more thrilled and anxious, and instills horror to the surrounding environment, the general fright ofthe 'unknown' is a tool that deeply effects audiences in the horror/thriller genre, look at the most famous examples 'Jaws', 'Paranormal Activity' and 'Cloverfield' do not show the antogonist untill the very end, this build up of the unknown is what drives the essential root of fear.
The target audience for this movie is based for educated audiences, probably a little over the age rating of the film (15) and ABC1 and JICNAR because of the farm and semi-delapidated houe shown in the trailer, the main appeal of this movie is to people who followed the 'Crop circle' incedents and perhaps the 'Nazca Lines'.
The Language used in this 'Its happening' pairs with the realism of the use of realistic set design and use of tv to explain the backstory in the trailer, to almost make it seem disconected from the fictional world and instead in place in our own.
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