The Girl shown looks lonely and vulnerable, but because her face is not shown, the vulnerability is subverted and instead the image instils mystery and dread. It does not show who it really appeals to, by doing this it appeals to a wider prospective audience, however the low key colours and general horror themes align this poster in the horror genre, especially with the subversion of the 'vulnerable' girl, a theme associated with many horror films. The use of small letters instead of large promotional capital letters gives the impression of the writing of a child and the only capital, the 'O' links to the main theme of the movie; a ring. We know it is a teaser poster because it does not have a specific date or release info on it, this is installed to cause intrigue and realism; by not allowing it to cohere to usual cinematic promotional poster rules, i.e. cast promotion, company promotion and release date info, makes the poster seem removed from the film genre and more 'real' more like a warning. The image looks like it has been recorded through a low res camera or television screen this coheres to a darker less polished horror genre.
To attract aud
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