Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? (I.e. of trailers)

The title of the film

The title of my movie 'Dead Awake' was chosen because it adheres to a stereotypical genre specific, an uninformed audience would be aware of the genre without seeing any other media information on the film i.e. still shots, trailers, posters. This then adheres to the convention of real media products, when an audience member hears the title 'Haunting in Conneticut' or 'Paranormal Activity' they are aesthetised enough to know that these names will be assosciated with a certain genre i.e. Horror, as apposed the title 'Cinderella' which would be assosciated with a different genre all together. I feel the use of the Juxtaposition in the title of 'Dead' and 'Awake' does develop this convention however, as the nature of the contrast evokes a form of curiousness to the title, but still within the realms of the horror genre; the closest assosciation being that of the 'zombie' otherwise known as the 'living dead' but other assosciations could be that of a medical situation.

Setting/location

The main setting for my trailer was the street and driveway of a house, i chose limited set as i was concentrating on trying to make the trailer insular, this idea was drawn from trailers such as 'Devil', the actual movie would not be as limited and i believe this is clear. I was only showing one instance of the story, so it felt more like a 'documentary' a tool used in the trailer for the movie 'signs'. In the posters i made sure to use images from different locations to show that the movie was not as insular as it appeared in the trailer.

Costumes and props

I used posters reading 'I'm Back', i placed these all down the street in my trailer. Other than that i kept the costumes the same in the posters and in the trailer this is done to keep convention and continuation, this was worked in my filming schedule.

Camerawork and editing

I used a variety of different camera angles and attempted to film it as if the camera was following the protagonist. This style adheres to the current convention of media style in this genre, the 'hand held' camerawork has been used in many media outlets from this genre from the 'blairwitch project' to 'paranormal activity' and 'rec' however i developed this convention by not making the camera be diagetic to the shot, but however an external factor, to give the impression of somebody or something following, but to make that be the audience.