In this trailer, there is a fair representation of both male and female and of nationality and different range of ages this is exentuated by the clothing of the characters as they are clearly defined to their own archetypal roles; business women in a suit tight suit old lady in dress and flannel cardigan. The audience are also aware that this is taking place in an office as the environment is clearly defined in some opening establishing shots...
These establishing shots show a city, in a traditional pan-landscape view but sub-verses the usual by flipping this upside down and showing text placed within the city dimensions (between office blocks) establishing the mood. This flip contradicts the text being shown "on any ordinary day" this flip effect distinguishes this as not an "ordinary day" as something extra-ordinary is going to happen, this is aligned with the suggestive imagery of a flipped city. Within this city the focus is upon the office blocks, and the business that is done within them, this gives the ideal of the archetypal 'ordinary day' the daily grind of work, and the almost clockwork mechanism of the fluidity of a working city, this all aims to set up the biggest contradiction to the extra-ordinary happening.
The use of the word Devil and the Hispanic man trading Catholicism's denotes that this movies audience is not just one of the thriller genre but that of the religious satanic, the questioning of the purity of religion has been rife in 21st century cinema, including such films as The Da Vinci Code etc.
The main bulk of the trailer suggests that the film will be focused upon a single location (An elevator) the use of the mirrored walls in the trailer help to give the film more depth as with other movies with singular locations (Phone booth) there needs to be as many depth effects as possible so as not to give the audience member a claustrophobic effect, this is helped by cut scenes to other locations in the trailer.
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